Context before noise
We aim to explain what happened, why it matters and who is affected.
About Fresh Exclusive Media
A Ugandan newsroom with a global view.
We follow the stories shaping people in Uganda, across Africa and around the world—with journalism that connects local realities to national debates and global affairs.
Established2024Uganda · Global
Our story
Launched in Uganda. Built for a global audience.
Fresh Exclusive Media was launched in September 2024 by Robert Gumisiriza, known on air as MC Fresh, in collaboration with Don-Alvaro Wabwire. With early roots around Makerere University, the platform grew as an online space for thoughtful, accessible conversations about issues reaching far beyond the campus.
Today the team covers social, political and economic issues in Uganda and Africa alongside major geopolitical events through interviews, analysis, field reports, podcasts and short-form video for a global audience.
What guides us
Editorial values
Youth at the centre
Young people are sources, citizens and decision-makers—not an afterthought.
Open conversation
We create room for informed disagreement, curiosity and accountability.
Uganda to the world
We connect local realities and African perspectives to the wider forces shaping the world.
The people behind FEM
Meet the team
Founder & Lead Host
Robert Gumisiriza
Also known as MC Fresh
The founder and on-air voice of Fresh Exclusive Media, leading interviews and many of the platform's public-affairs conversations.
Head of Editorial & Production
Don-Alvaro Wabwire
Leads editorial planning and production, shaping how stories move from an idea to a finished programme across the platform.
Photography & Videography
Bidali Moses
Founder of Bidali Shots and the team's visual storyteller, supporting photography, videography and production coverage.